In August, Portugal’s Fábrica de Startups (literally “Startup Factory”) will begin operating in Rio de Janeiro. It chose the city’s port area as the company’s Brazilian office. Beautified for the 2014 World Cup and the 2016 Olympics, the neighborhood has been hyped up to attract new companies. But since the end of the sporting events, Rio has been engulfed by crisis, public investments have dried out and the port’s future is rather uncertain.
So why would it be beneficial to invest in Rio de Janeiro right now? In a word: potential.